To develop the right marketing strategy for all business-to-business commercial activities, the role of BtoB direct marketing communication is essential.…
A company must proceed with HR digitalization to remain efficient in all areas, particularly that of human resources. Currently, digital…
Being on social media means integrating a large community of users of the new information and communication technology. This option…
Digital transformation is a set of processes that allows companies to integrate all existing digital technologies into their activities. Digitization…
Developing an internal communication strategy involves following a few main steps. First, the definition of the communication objectives, the identification…
There was great fanfare when the new MacBook was introduced in 2015 and the MacBook Pro a year later. In…
Windows 12 should probably arrive as early as 2024. Windows 11 will receive a major update within a few months.…
Are you a B2B company and are you seeing stagnation or a drop in your sales? Or are you having…
As with the B2C sector, the sales process within B2B has undergone many changes. If before, offering telephone support to…
There is probably no company that does not want long-term customer contacts. It costs five times as much to acquire…