Currently, cookies represent the main source of information about the audience targeted by digital marketing campaigns. This data is used…
When a brand shows interest in branded content, many questions arise during the project development process. The professionals who dedicate…
Surely you have a favorite color. We all have it. The yellow? Surely it transmits positivity and joy. Red passion,…
Smartphones have completely changed the business landscape in just a few years. The invention of the mobile phone revolutionized business…
LinkedIn is the largest business network in the world. It offers its more than 774 million members in 200 countries…
Influencer marketing has been booming worldwide for years. According to studies, 46 percent of 16 to 19-year-olds make purchasing decisions…
We live in a world that is constantly changing, which leads many companies and organizations to update and adapt to…
February is the time to get down to business with your digital marketing strategy for the new year. And in…
Communication strategies are a business tool that helps the organization align its overall objectives with a marketing plan. When well…
The experience client has become the main factor of brand differentiation, above the price or the product. Leading digital-native companies…