Starting a business means first developing a business strategy, a business plan, evaluating the finances, and completing all the necessary…
CRM (Customer Relationship Management) refers to all the techniques intended to optimize the interactions of a company with its prospects…
If the commercial audit is interested in the course of a company, its processes, its activity and its expertise, the…
Faced with fierce competition, companies have had to implement all the strategies to retain a customer. Prospecting and transforming prospects…
The idea of expanding the reputation of a company is inseparable from marketing actions. These are carried out with the…
Communicating effectively means improving the clarity of messages, saving resources and saving time. Information flows freely and efficiently. It is…
When talking about wage portage, many people do not understand what it is exactly. It is indeed a relatively new…
Knowing how to communicate about change in a company allows first of all to reassure employees in relation to the…
To develop the right marketing strategy for all business-to-business commercial activities, the role of BtoB direct marketing communication is essential.…
A company must proceed with HR digitalization to remain efficient in all areas, particularly that of human resources. Currently, digital…