Google will begin to penalize all those pages that collect data of some kind, such as forms or credit card data, and do not have an SSL Certificates.
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An SSL certificate (Secure Socket Layer Certificate) is a virtual certificate assigned to a domain. It makes it possible to secure the connection, preventing data sent and received when visiting websites from being intercepted by third parties. The data is encrypted and decrypted at the ends of the communication, being unreadable during transit.
Clients only trust websites that have visible security elements: URL starting with https, from a known entity, padlock in the browser bar … Google Chrome, Mozilla Firefox, and other browsers are already flagging websites that do not use the HTTPS secured protocol, instead of classic HTTP, such as insecure sites. These alerts will progressively become more explicit.
Search engines like Google increasingly consider the presence of an SSL certificate to improve the positioning (SEO) of a website.
SSL certificates make it possible to secure an encrypted connection so that user and customer data (users, passwords, forms …) travel safely.
Guarantees privacy in communication
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