Here are seven steps you should take for success.
Table of Contents
Success in e-commerce depends on your upstream strategy. Because it is the same with e-commerce as with any business. From idea to launch, there is a series of milestones to be laid:
Open source solutions are the most used by SMEs. The top three are Woocommerce, Prestashop, and Magento.
As with any business, you will have to choose a name, a style, a solid and differentiating identity. Your website is your showcase. Take care of it!
Some Advice :
The importance of the content of an e-commerce site is still too often overlooked. However, it is a determining element to convince or reassure your customers and be well referenced by Google.
Writing product sheets that attract and sell is an art that cannot be improvised. The perceived value of an online store’s products largely depends on the photos and web design quality.
Some advice :
Publicizing your new e-commerce site and attracting buyers is your # 1 challenge. Without promotion, there is no traffic and therefore no sales. Therefore, it is vital to provide a sufficient budget for a sustained promotional campaign when you open your e-shop, then a recurring budget to maintain its visibility and develop your notoriety.
Before opening your online store, start talking about it around you, on social media, and whenever you get the chance. Start a dedicated Facebook page to build a buzz and build a community of fans.
After a few months of activity, orders should generally flow. You will find that it is not easy to do everything simultaneously. Respond to customer requests, monitor stocks, ship orders, communicate regularly on social networks, via email, etc. All this takes time and organization.
A loyal customer is a customer who comes back to buy more products and who becomes an ambassador of your brand, that is to say, who talks about it around him.
The goal of loyalty is to establish a relationship of trust with your customers. Establishing a lasting relationship is all the more critical given that, according to the Pareto principle, 80% of turnover is contributed by 20% of customers… and this 20% are precisely those that you will have succeeded in retaining.
The Complete Guide to Getting Started in Ecommerce: How to Create, Launch and Promote Your Online Store – Shopify
Success factors for an e-commerce project
Getting into e-commerce isn’t about creating a pretty site and waiting for visitors to flock in and turn into customers.
The magic recipe can be summed up in 5 words: preparation, promotion, management, conversion, and loyalty.
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