You might be wondering why it’s so important to be visible on Google, especially if you are starting a retail business, opening a restaurant, or starting a technical or service activity. Word of mouth, telephone prospecting, or flyer distribution isn’t enough?
Well, no, three times no!
Here are some statistics that should get you thinking:
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Are you convinced? Your web presence is essential.
And to be visible on Google, two solutions: either you pay or set up a content and optimization strategy for your natural and local referencing.
By setting up a Google Adwords campaign, you will quickly position yourself in the first search results. Provided you target keywords that correspond well to the searches of your future customers, the results are immediately there. With AdWords, you pay Google to show your ads to people looking for your products or services. These ads are visible above the natural search results (up to 3 ads). You set your budget. There is no minimum, and you can stop at any time. By using a cost-per-click (CPC) auction, you only pay when someone clicks on your ads.
The other option is to optimize your natural referencing. This is based on a strategy of creating quality content optimized for SEO and monitoring your site’s statistics with tools like Google Analytics. Working on your natural referencing involves defining a certain number of keywords relevant to your business and optimizing each page to highlight them and encourage Google to rank you better when Internet users search for these exact keywords.
Natural referencing (or SEO) also involves regularly creating new content (to increase your chances of being seen on Google) and analyzing the evolution of your site’s traffic to know which pages are effective and optimize those which are less consulted.
You will quickly find that developing quality content and optimizing your SEO is a long-term job that requires a lot of time and resources. The free access to this option is, therefore, quite relative!
To get off to a good start, we advise you to bet on all the tables.
By playing on the different types of referencing, you will occupy more and more space on the first page of Google (and you will perhaps push some of your less-informed competitors to the second page…)
Also Read: How To Improve The Visibility Of Your Business On Google
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