ONE OF THE OBSESSIONS OF THOSE RESPONSIBLE FOR WEBSITES IS THE RELEVANCE OF THOSE WEBSITES IN THE MAIN INTERNET SEARCH ENGINES: GOOGLE, YAHOO, ETC. SO MUCH THAT A NEW SPECIALTY HAS BEEN CREATED AROUND THIS ISSUE: SEO, “SEARCH ENGINE OPTIMIZATION. ” SEO DESCRIBES THE DIFFERENT FORMULAS TO POSITION A WEBSITE WELL CONCERNING CERTAIN SEARCH CRITERIA. OR, IN OTHER WORDS, HOW TO BE RELEVANT AND APPEAR IN THE TOP POSITIONS WHEN SOMEONE SEARCHES GOOGLE, YAHOO, ETC., USING CERTAIN WORDS OR SEARCH CRITERIA.
There are several ways to achieve this. One of the best known, although certainly not the only one, much less the most effective, is the establishment of “keywords,” tags or descriptors, on each page or resource of the website in question. In this way, the page or resource is related to those words. The search engine will note those particular words and match them to the page in its database. In this way, it is more likely that someone who enters any of these words in the search engine will end up finding our website.
There are several strategies for incorporating keywords:
The most obvious way is to incorporate the words using a unique HTML tag designed to include the keywords directly. It is necessary to enter the code on each page or have a tool that facilitates the task.
With the unique SEO tool of the Legal Experience websites, it is possible to enter the descriptors for each website page. The entire process is done from a form accessible through the browser. The application is responsible for modifying the page’s HTML code and making all the necessary adjustments. The user only enters the keywords.
Keywords In The Title
It is also essential to incorporate that information in the page’s title. Thus, a much better headline, “Download the 2011 fiscal closing report,” than “Download,” however obvious and redundant the first form may be in the context of the website; Let’s not forget that it is a machine that crawls the page for the search engine.
In addition, specific tools allow modifying the title of the HTML header (the text that appears in the top bar of the browser, outside the area of the page itself) of the title that appears in the visible text. As both are relevant and fulfill different missions, it may be interesting to modify them independently.
The Legal Experience websites, through the SEO tool, allow you to modify the two titles with a browser to achieve the effect immediately and without requiring HTML knowledge.
Description Of The Page
Another essential element of page and resource SEO is the description. This is the text portion that the search engine will show just below each item found when searching. It is possible to define this text for each page using a specific HTML tag. In addition to creating the description for that purpose, it is an excellent place to include the keywords that we want to be relevant. For example: “Business consultancy specialized in tax, labor, and legal areas, in Barcelona. …”.
The Legal Experience websites incorporate a particular field, “Description,” for each folder, page, or file. In addition, for exceptional cases, the unique SEO tool allows you to enter extraordinary descriptions exclusively for search engines.
But without a doubt, the definitive formula for a website to climb positions in the search engine rankings is incorporating the content of interest. Sorting routines are refined day by day; Its objective is to detect exciting content so that the best way to win their support is precisely that, providing quality content and interest for potential visitors. Of course, if they are tagged appropriately, if they incorporate keywords using the techniques explained above, if the website has a good policy on folder and file naming, etc., the result will be even better.
Legal Experience offers a wide range of premium content periodically updated for all specialization and categories and various professional and business sectors. These contents can be automatically inserted into the website, enriching its content offer and periodic updating and, therefore, its relevance in search engines.
In addition to this specialized content, introducing specific news about your office or company is a fundamental element for SEO. The particular issues of your business are critical. For example, everything related to your geographical environment of action will relate your professional specialty to your locality, where your potential clients reside.
In short, a good SEO policy requires exciting and current content, inserted on your website correctly and periodically, properly labeled, and with a specific tactic of names, titles, and descriptions.
Legal Experience provides highly specialized and quality content to automatically insert on your website, as well as tools for inserting your news and content, as well as for the main SEO tasks, all through an Internet browser and without requiring technical knowledge.