E-marketing, also called electronic marketing or digital marketing, refers to all marketing and advertising techniques and practices on the Internet.
This can be online communication with social networks, for example, optimizing online business or creating traffic using digital media. The main objective of e-marketing in this case is to reach consumers with a personal, interactive and targeted approach.
Table of Contents
Choosing the e-marketing option allows you to implement an effective and less expensive marketing strategy , generate traffic for the site, analyze the effectiveness of the strategy and retain customers.
Just like in traditional marketing, the implementation of a coherent strategy through a promotional campaign for a website is a priority activity of e-marketing. Thus, market analysis including the state of demand and competition, strategic monitoring, site positioning, e-marketing mix, etc. are part of the levers of strategic e-marketing.
The development of an activity on the Internet depends on the visibility of the offer and the visit of Internet users. In the same way, the increase in traffic is closely linked to the following e-marketing levers:
After achieving a good level of site visibility, the next step is to optimize relations with visitors. The objective is effectively the transformation of these interactions with visitors into purchases, registration for subscriptions or newsletters, reading of articles, etc. In this case, the e-marketing option uses a measurement tool, d evaluation and projection including Web-Analytics. It will:
The objective of digital or traditional marketing is to encourage visitors to come back and continue to buy. In a word, to retain them. E-marketing also allows a permanent, collaborative relationship with prospects or customers. To do this, the following actions should be prioritized:
Also Read: Ecommerce Security: How To Protect Yourself From Dangers?
What are the differences between a browser and a search engine? What is an explorer?…
Streamlining your company's processes is one of the first actions that must be carried out…
We live and work in times when people don't have the time to read long…
Managing information systems is a major challenge for all companies, regardless of their size. Outsourcing,…
If you are shopping for a new appliance or just looking to replace your old…
Personas are fictional representations of your target group based on data and research results. They…