CRM: That’s How I Know My Customers!


There is probably no company that does not want long-term customer contacts. It costs five times as much to acquire a new customer as it does to keep an existing one. The effort to bring back a lost customer is even greater. To prevent this from happening in the first place, there are now ways and means of optimizing customer care.

Customers Trust

Anyone who, as a buyer, has been enthusiastic about a company and what it has to offer, who has felt well looked after and comfortable, is easier to motivate to return to it. Rather, trusting customers recommend the company and its products or services to friends and family. This type of personal recommendation is proven to be the most effective. But how does a long-term relationship develop between a company and its customers? How does it gain his trust and retain him? By maintaining contact with him on the part of the company, as personally, regularly and individually as possible.

If You Are Satisfied

The prerequisite for successful customer care is the satisfaction of the buyer. The happier they have been with a product or service, the easier it is to get them to buy again. As a company, you create lasting customer loyalty if you not only fulfill the wishes of your customers, but exceed their expectations. Long-term customer relationships are the goal of many industries. After all, once you win someone over, you want to keep them, don’t you?

Customer relationship management (CRM) can be used to improve customer care. A CRM system is the hub for sales, marketing and support. It promotes the acquisition of new customers and the maintenance of existing customers and helps to systematically establish and maintain contact with customers over the long term. CRM follows the entrepreneurial approach of not leaving the relationship with your customers to chance, but actively shaping them yourself – and thus making a significant contribution to the success of your own company!

And When Are Customers Satisfied?

Knowing How The Customer Ticks

The focus of the process is the goal of making the specification, creation and provision of test data as easy as possible. This makes it possible to specify the required test data in a test case using only the characteristics relevant to the test case. All other data that is not required for the test execution in any specific form is automatically set in the background with the help of technically sensible standard values.

The type of specification is chosen in such a way that everyone involved speaks a uniform, technical language. As already described, the process is based on a mixture of synthesized and production data. Specifically, this means t

Customer relationship management is a strategy for systematically managing all of a company’s relationships and interactions with potential and existing customers. The aim is to maintain this in the long term. The tool allows a 360 degree view of a contact. All relevant information and documents that concern him are recorded in one place and linked directly to him. The advantage is that this data can be called up at any time. Even with high customer numbers, good service with personal, individual communication is guaranteed by all employees.

Queues for queries with colleagues or searching for documents are no longer necessary. This leads to cross-team collaboration and higher productivity. The focus of CRM is not only the relationship with customers, but also with stakeholders. These are, for example, employees, suppliers and sales partners.

Typical functions of a CRM tool are, for example, the maintenance of contact data, such as name and address, and the storage of contact history, such as e-mails or notes. Otherwise you would have written it down on a piece of paper during a phone call and inevitably lost it. Other functions include, for example, customer selection based on criteria such as region and industry, task management, the calendar and appointment management.

Customer relationship management not only benefits companies, but also leaves a positive impression on their customers. New and existing customers can be looked after more individually and therefore better. You will notice from the second contact that the company values ​​the relationship with you. Because thanks to the CRM system, you still know in which context you have to classify your request and what has perhaps already been agreed in this regard.

From the consumer’s point of view, good, functioning customer relationship management leads to improved, more personal service. He doesn’t have to describe his problem over and over again because the other end of the line knows about it and takes care of it. This saves time and nerves on both sides. Customer satisfaction increases!

hat relevant productive data already exists from existing systems and that this productive data is transferred once to the test data stock, taking data protection aspects into account. This procedure is suitable for data that are not specified by test cases with concrete characteristics or that form a closed set. Some of the test data is therefore not only as realistic as possible, but also reflects reality exactly.

Still CRM In The Future?

However, there is no one CRM solution that meets the needs of all companies. The manufacturers of the undoubtedly useful management systems must face the challenge of staying fit for the future. A common problem is that the expectations that a user has of a CRM system are not (entirely) met.

Despite the abundance of systems on the market, users are missing an all-encompassing solution. This means that the integration of different functions in one software will become more important in the future. In addition, from a company’s point of view, a rigid CRM system is no longer sufficient to meet the diverse requirements of projects, lead management, social media marketing channels and much more.

Customer relationship management must be flexible. Implementation questions are a further step towards a more sustainable CRM: What can the CRM tool itself do? Where are interfaces? Where is there an import or export of data? Manufacturers must take these points into account so that CRM systems can continue to assert themselves as a framework for the strategy of future-oriented companies.

Also Read: ERP, An Essential Tool For Your Company?

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