In the age of the internet, social networks, connected devices and all-digital, companies must adapt and reinvent themselves. It is about customer satisfaction as well as business activity. Digital transformation has become an essential step for any bold and comprehensive digital strategy, especially for marketing teams.
Training Of Executive And Management Departments In Digital Challenges
To start this project of complete digitization of a company , at all levels, it is necessary to adopt a methodical approach.
Preparing the company, its employees, its customers, its management teams for digital transformation, and gently migrating procedures, data and tools to a digital form, is a complex operation that requires organization.
There are thus three stages for the implementation of a successful digital transformation:
- Training of management teams,
- The creation of a corporate culture in line with digital,
- The evolution of the organizational chart towards a digital form.
If digitization is not integrated into the process of long-term management and evolution of the company, it is doomed to failure. It is therefore essential that the leaders of the company have training that allows them to understand and assimilate the digital transformation and the way in which it will be applied within the activities of the company.
E-learning sessions can be organized to make management teams aware of the challenges of transformation , what it offers and the planned changes. Knowledge of the web and its tools is not always self-evident, and management bodies must have mastery of issues related to the internet and digital in general.
It is also necessary to appoint or hire digital leaders to lead the digital transformation strategy in each branch of the company concerned.
The Creation Of A Digital Culture Within The Company
Once the management is ready to tackle the digital shift, it is necessary to precisely determine the different bodies that will be affected by the transformation, and to prepare them for it. Different departments will no doubt need to merge, or communicate, to accommodate new digital-based working procedures.
The corporate culture must be rethought and remodeled according to the coming digitization, particularly in terms of skills and procedures. The tools to be used, the good practices, the habits of exchange and relationship of the collaborators will change significantly, and training of the collaborators is necessary.
Transition From The Organizational Chart To The Digital Stage
When the minds are ready and the training is complete, it is time for the company to adopt the processes linked to the digital age. The appropriate job descriptions must be drawn up, so that the positions officially evolve into an adequate form.
It is necessary to identify and set up KPIs (Key Performance Indicators) which will make it possible to gauge the progress of the transformation and the quality of its implementation in the company.
Finally, it is necessary to ensure that the changes linked to digitalization are well integrated and accepted by the employees and the management of the company .
The process is long and requires a clear and effective strategy. Depending on the company, the transition work can be more or less complex.