Email marketing is one of the most effective ways to reach your customers, but it can be difficult to get right. You need to get KPIs for email marketing right. Here are five tips for email marketing tips that will help you make sure your emails hit their mark:
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Always Personalize Your Email
Personalizing your email is one of the easiest and most effective ways to increase your response rates. It’s simple: use the recipient’s name, or at least their first name if you know it (and if they are a personal friend). If you have an existing relationship with a customer and know the last name, use that as well. Lastly, if you have a specific reason for knowing their company name or job title – even better! This can help make them feel special and make them more likely to open your email.
Maropost professionals say, “Not all email marketing campaigns are only about generating sales.”
Use A Compelling Subject Line
The subject line is often the first thing that your customers will see when they open their emails. If it doesn’t catch their attention, they’ll move on to the next without opening it.
In order to get them to read what you have written in your email, you need a subject line that is compelling and relevant. It would help if you used words that are most likely to entice them into opening up your message.
Send Your Emails At The Right Time
Sending emails at the right time is crucial because it can make or break your campaign. For example, if you send an email too early in the morning, your message will be lost in a sea of other unopened emails.
If you’re sending out one-off emails with specific messages or reminders, try using data from past campaigns to determine when people are most likely to open them. This can help inform when future campaigns should be sent out as well so that everyone gets their information promptly.
Optimize For Mobile
According to a recent study by Litmus, more than half of all emails are now opened on mobile devices. As a result, email marketers need to ensure that their emails look good on every screen size—and that they are easy to read and navigate. One way to do this is through responsive design, which automatically adjusts your website based on the size and orientation of the device being used (desktop or laptop computer, tablet, smartphone).
Put The CTA Within Arm’s Reach
Your CTA must be visible within the first few seconds of opening the email. However, you want to make sure it’s easily accessible and that it stands out on all devices.
Also, the CTA should be obvious—meaning it shouldn’t be hidden in a paragraph full of text or surrounded by images (the exception being if you’re using an image as your CTA). Make sure to use an explicit verb in your call-to-action: “Download now,” “Book now,” etc., instead of something like “learn more.” A clear call-to-action will help guide users towards completing their desired action—and if they’re still unsure after reading through all the copy on your landing page, they can always click through to find more information!
This blog will be helpful if you’re looking for more email marketing tips and strategies. However, there are plenty of resources that can help you grow your business through email marketing.