Proper search engine optimization is crucial when it comes to ranking high in Google search results. But what exactly is good search engine optimization?
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This Is How Google Ranking Works
Google uses algorithms to determine the order of search results. Several factors are taken into account, such as the relevance of the search results, user interactions and links to a website.
The relevance of the search results is determined based on various criteria, such as the search query of the user, the content on the website and the keywords used on the website.
User interactions are measured by the behavior of users on a website. This includes the time spent on a website, the number of page views or the bounce rate.
Links are another important factor for Google ranking. External links, i.e. links from other websites to its own website, indicate to Google that the website is relevant and trustworthy. Internal links, i.e. links from your own website to other subpages, are also important for ranking.
The Most Important Factors For A Good Google Ranking
Another important factor for the Google ranking is the loading time of the website. The faster a website loads, the better the ranking. To improve the loading time, the size of the images should be reduced and unused plugins should be deactivated or removed.
Internal linking is also an important factor in Google ranking . Internal links show Google which pages on the website are relevant and which content is related to each other. The links should appear natural and not be too obvious.
Finally, external links should also refer to a website. These can be published, for example, in guest posts or in social networks. External links are a signal to Google that a website is relevant and therefore help to improve rankings.
If you don’t want to do the search engine optimization yourself, you can contact the specialists and have advertising concepts created by the search engines Service GmbH.
OnPage And OffPage SEO – What Is The Difference?
SEO is the abbreviation for Search Engine Optimization. What is meant by this is the optimization of a website or a web presence for the display in search engines. Optimization can be done in two ways: OnPage and OffPage SEO.
OnPage SEO refers to all optimization measures that are carried out on one’s own website. The optimal design of the title tags and the meta description, the use of search terms in the headlines and in the content as well as the optimization of the URL structure are decisive here.
OffPage SEO, on the other hand, refers to all optimization measures that are carried out outside of your own website. The quality and quantity of the backlinks, i.e. the links that point to your own website, are crucial here. The social signals, i.e. the interactions that take place on social networks such as Facebook or Twitter, can also have a positive influence on the Google ranking.
Improve Ranking With WordPress And Yoast SEO
The first step to improve Google rankings is to install the Yoast SEO plugin. This plugin is free and available for WordPress. It automatically creates an XML sitemap that helps Google index a website. In addition, the plugin analyzes the content on the page and gives tips on how to improve it.
Search engine optimization is essential for a good Google ranking . There are various factors that need to be taken into account. Whether you do the optimization yourself or hire a specialist to do it depends on your own knowledge and skills. In any case, it is important to regularly work on optimization in order to constantly improve the ranking.