Is your company in the process of digital transformation ? Or have you only incorporated technological tools in some departments? Certainly, the digitization process is not something that happens in an organization overnight. Nor is it limited to the purchase of new computers or the incorporation of software to make administrative tasks less burdensome. Digitizing processes is an important part of the technological conversion of companies. But such digitization must have specific goals, beyond workload relief. It must even imply a sensible change in the corporate culture.
Being Clear About The Terms, A Good Start Before Digitizing Processes
The indiscriminate and not always correct use of terminology can create not only confusion, but also an erroneous vision of digitization. Therefore, it is convenient to clarify the correct meaning of three basic terms that are continuously approved: digitization, digitization and digital transformation.
Instead, when we talk about digitization we refer to the action of incorporating tools, technology and digital ecosystems in different areas and procedures. Apart from the automation of routine tasks, the initiative to digitize processes should aim to provide greater value to the customer through better experiences, innovative products and services. More broadly, digitization involves the use of digital technologies to change business models. Also to equally promote new income opportunities and added value that make the company more competitive.
On the other hand, digital transformation is a broader concept of digitization , as it encompasses all the initiatives, projects and processes that allow an organization to move from a state of incipient digital competence to one of greater digital strength and maturity . In it, the change in the corporate culture is critical since the customer remains at the center of all strategies and decisions, unlike the old business approach that favored the product more.
Indeed, today’s customers, hyperconnected and with digital capabilities, are increasingly demanding of brands. For example, they want seamless omnichannel shopping experiences, truly satisfying service and support, convenient payment methods, and fast delivery. That is, more and better value added to products and services. Companies like Amazon, Apple, Airbnb and Uber are constantly raising the bar for customer experience from digital.
For this reason, they make strong annual investments in the development and/or incorporation of digital resources with the aim of obtaining and processing more data about their users. In such a way that they allow them to get to know them better, to take the personalization of offers and services to a higher level. Until predict more accurately any change in purchasing habits and expectations.
But this is not limited to the external customer. In addition to digitizing processes , as a key action of digital transformation , it is also essential to provide human talent – the internal client – with the resources, hard skills and soft skills necessary to efficiently and effectively assume these changes. Hence our insistence on intrinsically associating an evolution of business culture with this situation.
Benefits Of Digitizing Processes And Assuming Digital Transformation
Many companies, from micro-enterprises and SMEs, to large corporations understand the advantages of starting or continuing efforts to digitize processes and advance their digital transformation . Among the benefits that these initiatives bring to the different areas of the organization are:
- Achieve a more complete knowledge of the client, thanks to the collection and analysis of data from various sources.
- Based on the above, create better customer experiences.
- Further streamline decision-making based on relevant data.
- Introduce competitive advantages in a timely manner through innovation in products, services and even in the business model.
- Automate routine tasks.
- Detailed monitoring of process performance.
In particular, this decrease in manual procedures thanks to IT solutions, companies are able to constantly obtain data to understand and follow workflows. This makes it possible to identify risks and act in time. In fact, real-time digital dashboard reports, supported by Artificial Intelligence and predictive analytics , make it easier for managers to make quick and appropriate decisions to solve problems before they become more serious.
Steps To Digitize Processes And Carry Out Digital Transformation
To digitize processes and undertake the digital transformation of a company, it is necessary to follow several steps:
Assess The Current State Of Digitization
This is determining which areas of your business have digital tools . What is the scope of this digitization ? What hard and soft skills does the human resource have for its performance?
Define The Objectives Of Digitization
To do this, make sure that they are specific, relevant, achievable, measurable and achievable over time.
Establish The Digital Transformation Plan
Understanding that digital transformation must be a gradual and continuous process, it is essential to develop a reasonable and executable plan to carry it out. In it, it is essential to program the incorporation of digital tools and the training of personnel in the highest priority departments. This must be in line with the previously set objectives.
Take Advantage Of The Functionalities Of Cloud Computing Solutions
In general, much of the digital transformation of companies involves the use of software for various purposes. In this sense, cloud solutions , available in the SaaS (Software as a Service) mode, are the most convenient. These are versatile tools to automate tasks and monitor processes in areas such as the supply chain , marketing, human resources and administration. CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) solutions are examples of computer resources that integrate various functionalities and technologies.
Choose The Right Digital Partners
That’s right, to undertake the digital transformation of your company it is essential to choose, more than suppliers, partners capable of advising you during the process. Whether for the supply of connectivity solutions, cloud computing or more specific technologies, check that the chosen companies have experience and support. That they are willing to solve your doubts and provide solid after-sales support.